Running up a debt.Consumer confidence is nothing more than the wiliness to get into debt.
Consumer confidence considered to be a good thing by economists because our economy has become addicted to debt. If we all tried to repay debt at once we could not. It would be an economy of sellers in which no one was buying!
Do you remember when the credit crunch first hit? Do you remember the fantastic sales?
This was a product of the low consumer confidence of the time- nobody was buying.
In fact a brave consumer could have done very well by spending his cash when consumer confidence was low and saving it when it is high. Right now consumer confidence is rising strongly in the UK. This means that bargains will be harder to find. The wise consumer will hoard his cash for the next dip.