Of course they do not realise this is what they are doing!
They THINK they are offering short courses on NLP, assertiveness and listening skills. All of these courses are useful in pickup and give me something to put on my C.V. They are also cheaper than any bootcamp.
Assertiveness is the central skill in dealing with shit tests while NLP is useful for generating rapport.
Most deadly of all is listening skill. This is a drug for women and it even works on women who hate men (feminists). If you can listen to some demented feminist without becoming drawn into her world you can control her because she is lost in a world of her own emotion while you remain clearheaded. It is powerful stuff.
You may like to check out your own local adult education centre.